Sulfate-Free & Mild Cleansing

Development of personal care compositions that achieve effective cleansing and conditioning benefits while avoiding harsh sulfated surfactants, often using alternative, milder surfactant systems.

5,300 US filings from 1,113 companies since 2023 · 2023: 1,554 · 2024: 1,598 · 2025: 1,542 · 2026 YTD: 606

Cosmetics & Personal Care Use

Top companies

Ranked by filings in this theme since 2023. 2026 is partial.

#	Company	Since 2023	2023	2024	2025	2026 YTD	YoY
1	The Procter & Gamble Company	726	211	227	204	84	-10.1%
2	L'Oreal	412	109	121	130	52	+7.4%
3	Ecolab USA Inc.	290	74	102	86	28	-15.7%
4	CONOPCO, INC., D/B/A UNILEVER	247	80	95	54	18	-43.2%
5	Colgate-Palmolive Company	230	83	72	58	17	-19.4%
6	Henkel AG & Co. KGaA	216	63	49	83	21	+69.4%
7	KAO CORPORATION	131	44	34	44	9	+29.4%
8	BASF SE	93	25	24	37	7	+54.2%
9	Conopco, Inc.	90	19	25	31	15	+24.0%
10	ROHM AND HAAS COMPANY	87	20	30	29	8	-3.3%
11	Dow Global Technologies LLC	81	17	30	25	9	-16.7%
12	Novozymes A/S	68	21	20	18	9	-10.0%
13	DOW SILICONES CORPORATION	54	10	16	22	6	+37.5%
14	SHISEIDO COMPANY, LTD.	44	11	9	20	4	+122.2%
15	SYMRISE AG	42	18	9	11	4	+22.2%
16	Evonik Operations GmbH	40	15	13	9	3	-30.8%
17	MARY KAY INC.	40	14	13	11	2	-15.4%
18	The Clorox Company	37	12	10	11	4	+10.0%
19	BEIERSDORF AG	34	2	16	13	3	-18.8%
20	FIRMENICH SA	26	12	9	4	1	-55.6%
21	AMOREPACIFIC CORPORATION	24	5	8	6	5	-25.0%
22	DSM IP ASSETS B.V.	24	1	11	8	4	-27.3%
23	GIVAUDAN SA	23	4	6	8	5	+33.3%
24	JOHNSON & JOHNSON CONSUMER INC.	20	7	9	4	·	-55.6%
25	LG Household & Health Care Ltd.	20	8	3	6	3	+100.0%